Okay, I was glad to hear my new clients at Fin were actually using the blog site we set up for them– until I found out exactly what that meant.

Not to put down anyone’s efforts here but I seriously paid Admin a hundred bucks each to coach these people into social media, into getting in touch with their fans out there.

I really believe that if your business just keeps doing the same old in this economy, you’re just going to fade away.

Wasn’t it Nirvana that sang it was better to burn out instead? Okay, maybe not the best inspirational quote, but you get the idea:

Do something!

Guys, if you still don’t understand why you need to do more in the new global marketplace (even the one right here at home), then I clipped you this great bit from another marketing blog I admire that explains it better than I could.

“Consumers today are more educated, more savvy, have access to more options, AND THEY HAVE HIGHER EXPECTATIONS.

If a company isn’t consistent, honest, connective, and emotionally relevant to the consumer, they’ll move on to do business with another company.”

- Michelle Tripp, BrandForward

Jesus, we’re talking about New York restaurants here, you think no one else is reaching out to people online with daily special tweets and happy hour text messages?!?

Seriously, you guys, let’s get with the program. We’ve got a restaurant to save.