FIN restaurant      Chef      Georgina      Henry      Dean      Telulah      Angela      Adrienne      Manager's Book     
14
Feb

As usual, its been a hell of a run-up to Valentine’s Day.

I divorced what had been a good client, and a fun business run by clueless oafs at the very top with a trickle down of Daddy’s venture cap to build with.

In other words, I saw it coming all along.

It just didn’t have to be in the middle of the biggest snow storm to hit the city in twenty years. With serious shitloads of snow befuddling the decision making abilities and cramping the check issuing capacities of old school companies across the region, getting dumped instead of getting paid isn’t a happy bounce into the I-don’t-have-a-Valentine weekend.

It wasn’t FIN, by the way, so don’t worry. This project continues, with positive results I might add. Our little social media experiment is drawing some interesting attention to those little kitchen fuckers, and that’s what I get paid for.

They pissed me off, though, obviously– “fuckers” wasn’t a misprint back there.

I mean, they’ve all taken the “warts-and-all” philosophy we started with and pushed the envelope. They’re getting away with it, though, and to their credit– they shred the owner’s sister for being a major slut (well, she is) on the blog feeds, Facebook, everything… Well, I report to the owner, and he laughed so hard when he read this stuff! He told me he’d put her on the menu, and guests could have a turn in the walk-in with her for a hundred bucks–his own sister! Gross! Before that meeting, I thought I was getting canned for sure.

Of course, it had to be the cute one who went digitally postal first. I didn’t even read what he wrote until he was taking a few well deserved days off from the restaurant. I mean, I went from getting wet at the thought of this guy cutting up the million dollar tuna to wanting to gouge his eyes out with a fork the next time I see him in one sentence.

o thanks for the early Valentine, Henry. Mommy-fucking-Adrienne was just trying to make sure you still had a job when you finally got back from your latest crack binge… er, I mean, personal time. Asshole!

I stopped in FIN last night anyway, because I like that cute little bartender and she makes wicked drinks. And Chef doesn’t come out front too much early in the evenings, so I can drink free without having to eat any of his shit. The Valentine’s special Agave Kiss was getting my mind off things, drinking alone, until I saw her nuzzling another girl at the far end of the bar during a lull. I got all flushed, and afterward, my buzz walking home in the snow wasn’t quite as planned.

And then of course my mom’s thing hit the paper this week, and the one guy at Fin who’s got a handle on the world outside picked right up on it. I suppose I was asking for it, taking on a foodie client, but I haven’t come back yet with my party line– I mean, fuck, she’ll be here for nine weeks, I’ll have to bring her in once.

Look out.

08
Dec

Okay, I was glad to hear my new clients at Fin were actually using the blog site we set up for them– until I found out exactly what that meant.

Not to put down anyone’s efforts here but I seriously paid Admin a hundred bucks each to coach these people into social media, into getting in touch with their fans out there.

I really believe that if your business just keeps doing the same old in this economy, you’re just going to fade away.

Wasn’t it Nirvana that sang it was better to burn out instead? Okay, maybe not the best inspirational quote, but you get the idea:

Do something!

Guys, if you still don’t understand why you need to do more in the new global marketplace (even the one right here at home), then I clipped you this great bit from another marketing blog I admire that explains it better than I could.

“Consumers today are more educated, more savvy, have access to more options, AND THEY HAVE HIGHER EXPECTATIONS.

If a company isn’t consistent, honest, connective, and emotionally relevant to the consumer, they’ll move on to do business with another company.”

- Michelle Tripp, BrandForward

Jesus, we’re talking about New York restaurants here, you think no one else is reaching out to people online with daily special tweets and happy hour text messages?!?

Seriously, you guys, let’s get with the program. We’ve got a restaurant to save.

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